01
Consumer-first thinking
We begin with real routines, real homes and real frustrations—then shape practical products around the moments that matter.
ABOUT VALUELINK USA INC.
Building brands
that earn a place
in everyday life.
Valuelink USA Inc. is the U.S. brand platform supporting MOOKA and KOIOS—bringing together product thinking, brand stewardship and market readiness to create better experiences at home.
ESTABLISHED IN THE UNITED STATESHome air · Kitchen · Everyday
living
01
WHO WE ARE
A U.S. company with a clear purpose: make good products easier to trust.
Every lasting home brand starts with a simple promise—understand what people need, design with care and stand behind the experience.
Valuelink USA brings that promise to life for affiliated brands MOOKA and KOIOS. We connect global product and manufacturing capabilities with the expectations of U.S. households, customers and channel partners.
02Focused home brands
USMarket-facing platform
360°Brand-to-customer view
01Shared standard of care
OUR VISION
To become a trusted U.S. platform for building enduring home brands.
We are building for the long term: a focused portfolio, stronger retail readiness and a closer connection between product decisions and the people who use them.
“Global capability, shaped for American homes.”
02
WHAT GUIDES US
Trust is built into every decision.
Our operating principles keep product, brand and customer experience moving in the same direction.
02
Quality with discipline
Thoughtful design, responsible manufacturing and structured testing help turn a useful idea into a product people can rely on.
03
Focused brand building
Each brand has a clear purpose, a consistent product language and a long-term role in the home—not simply a collection of listings.
04
Ready for U.S. growth
We organize product information, market support and channel readiness around the expectations of U.S. consumers and partners.
ONE HOMETWO FOCUSED BRANDS
03
HOW WE WORK
From everyday insight to
lasting brand value.
We use a connected operating approach so the promise made by a product is supported all the way to the customer experience.
Listen
Study how people live, cook, breathe and care for their homes.
Shape
Translate everyday needs into focused product and brand opportunities.
Validate
Coordinate product quality, documentation and market readiness.
Launch
Build clear stories and support the right online and retail channels.
Improve
Learn from customers and partners to strengthen every next release.
OUR U.S. PLATFORM
Built to connect products, partners and people.
Valuelink USA supports the coordinated work required to grow home-appliance brands with clarity and consistency in the U.S. market.
01
Brand strategy & category planning
↗02
Product positioning & U.S. market readiness
↗03
Retail and marketplace coordination
↗04
Product content & data consistency
↗05
Customer support alignment
↗06
Supply chain & fulfillment coordination
↗04
LOOKING FORWARD
The next chapter is about deeper connection.
We see a future where product insight travels faster, brand experiences feel more consistent and our partners have a clearer path from opportunity to execution.
- 01Broader omnichannel presence across the United States
- 02More cohesive product families built around real routines
- 03Stronger retail, distribution and service partnerships
- 04More responsible materials, packaging and operations
LET'S BUILD WHAT'S NEXT
Better products begin
with better partnerships.
We welcome conversations with retailers, distributors, service partners and product innovators who share our commitment to better everyday living.
Start a conversation